Fractional CRO

Strategic Growth Guidance

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Service | Sales | Leadership

Fractional CRO was created to help B2B SaaS and technology firms with strategic growth guidance. Many companies are not sure about the responsibilities to assign to this new position in their organization or may not be ready for their first Chief Revenue Officer. Fractional CRO helps organizations to shape this role to be effective from day one. Fractional CRO as a Service and Sales Leadership Development are at the core of Fractional CRO’s offerings.

History of Results

Andrew Miller

Andrew Miller

Partner

Andrew brings to our clients 30 years of sales leadership and general management experience. Led teams to deliver over $100 million in enterprise revenue with some of the largest global organizations and start-ups alike. Expertise includes staffing, executive search, professional services, SaaS and fintech. Offers a global, consultative perspective having lived and worked across 4 continents.

Henning Schwinum

Henning Schwinum

Managing Partner

Henning is a creative and results-driven founder and executive with extensive domestic and international experience in Sales, Supply Chain, and General Management, both in a corporate and entrepreneurial setting. Henning launched Vendux in 2019 as the matchmaker for fractional and interim sales leadership. And six years later, Vendux is the only agency with focus on CRO, CSO, or VP of Sales roles, representing the largest community of over 1,300 Sales Leaders in North America.

Christian Solomine

Christian Solomine

Advisor

Christian has over 20 years of experience leading high performance go-to-market teams. As a 5x sales leader, he has held executive leadership roles at startups such as Descartes Labs and PayNearMe and has led divisions for multi-national corporations such as Telefonica and Rogers Communications. Christian’s main focus has been on new customer acquisition and revenue growth. Functioning as a Chief Revenue Officer (CRO), SVP of Sales or General Manager, Christian has led sales, marketing and customer success teams that have sold into some of the largest enterprise accounts in the world. Christian is also a Board Advisor to a number of VC and Private Equity-backed technology firms and has assisted with fundraising and M&A guidance.

Fractional CRO as a Service

  • Long-Range Planning & Forecasting
  • Business Process Engineering & Reengineering
  • Venture Capital Strategies
  • Contract Design and OEM/IP Licensing Negotiations
  • Competitive Market Positioning and Battlecard Design
  • Technology Assessments
  • Reseller/Channel Program Development
  • Investment Analysis
  • CRM Vendor Augmentation | Selection and Implementation
  • Marketing Collateral Audit | Review
  • KPI and OKR Design
  • Pricing and Offer Development

Sales & Sales Leadership Development

  • Group Sales Training
  • Recruiting Guidance and Team Design
  • Strategic Account Planning
  • Sales Compensation Plan Creation
  • Sales Management Development
  • Sales Coaching
  • Pitch Deck Evaluation | Audits | Sales Playbook Design
  • MEDDIC, SPIN, RAIN, and other Sales Training
  • Customer Success Program Design and Training

General Inquiries

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Andrew Miller | (415) 8599

Andrew Miller
(415) 342-8599

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Henning Schwinum | (913) 620-0807
Henning Schwinum
(913) 620-0807

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